SONICS ARENA
Serving up a fan frenzy.
Client:
  • Chris Hansen
NiceWorld:
  • Multimedia Creative Director
  • Web Team Lead
  • Social Media Strategist
Orchestrating the website for Chris Hansen’s Sonics Arena campaign was a lesson in how to manage a fan frenzy. The campaign was a raging success, sometimes alarmingly so. The campaign gained 65,000 Facebook fans and 30,000 ticket sales leads.
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Mobile Site
Responsive design, mobile website
National Trend
On rally day trended number one on Twitter nationally
Cloud Deployment
Our infrastructure was cloud based so we could scale quickly. At peak, the site had to handle 5,200 page requests per second.