AT&T ♥ T-MOBILE
A big project on a small deadline.
Client:
  • AT&T
  • T-Mobile
NiceWorld:
  • Pitchman
  • Multimedia Creative Director
  • Project Manager
NiceWorld supervised the construction of the primary communications tool for AT&T’s $39 billion proposed merger with T-Mobile. This high-pressure project was completed at breakneck speed, from wireframes to launch in 21 days. After launch, NiceWorld managed the team charged with care and feeding, UX improvement and continued campaign rollouts for the website.
Archive Site
Content Subsection Index
The Mobilize Everything site offered tiled index pages on content subsections. This allowed us to simplify the site architecture.
Integrated Campaign
Campaign Landing Page
A paid media campaign integrated with the “voices” section of the site.
The Beginning
Content buckets, sitemap, wireframes.
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